The White Swan

Steeped in heritage and set in the heart of the historic market town of Alnwick, The White Swan Hotel is a one-of-a-kind setting for business events in Northumberland. Just a short walk from Alnwick Castle and Gardens and close to the A1, this 300-year-old coaching inn blends period charm, modern hospitality and town-centre convenience. Whether you’re hosting a strategy day, team retreat or client dinner, The White Swan offers a memorable backdrop that combines comfort with character.

Team events in Northumberland

With meeting spaces for 2 to 120 delegates, The White Swan provides a versatile and welcoming environment for everything from board meetings and workshops to private dining and team building sessions.

The Olympic Suite is the hotel’s most distinctive space, featuring original panelling, mirrors and stained glass salvaged from RMS Olympic, Titanic’s sister ship. It's a striking setting for larger gatherings and special occasions — and a unique backdrop for team building activities, whether it’s the high-energy Last Team Standing or a more creative challenge like Chain Reaction.

For smaller meetings, the Boardroom offers a quiet and private space ideal for planning sessions or away days. If you’re looking for something in between, the Castle Suite works well for briefings, workshops or informal team catch-ups. With natural daylight, onsite parking and flexible layouts, the hotel combines inspiration with practicality for event planners.

Character & comfort in Alnwick

Each of the 55 bedrooms has its own individual style and is accessed via the original aft staircase, also salvaged from the RMS Olympic. Rooms overlook either the town or the peaceful courtyard and provide a cosy retreat after a productive day.

The hotel’s dining options are just as flexible, from informal buffets and grab-and-go lunches to more formal plated menus. Hardy’s Bar and Lounge serves coffee, light meals and afternoon tea in a relaxed space with views over Bondgate Within, while the Olympic Restaurant offers a more formal dining experience, where guests can enjoy locally sourced, seasonal dishes surrounded by maritime history.

Plan your North East event

Blending historic atmosphere with modern comfort and a central location, The White Swan is a distinctive venue for corporate events in Alnwick and across the North East. Whether you’re planning a team building day, board meeting or company offsite, our friendly events team is here to help you create something memorable.